Get to know Ashish Sharma


Fairtrade’s second edition of the “Customer Spotlight” series features SereniTEA’s Co-Founder and managing director Ashish Sharma. Ashish shares with us what his superpower is, the incredible steps that SereniTEA are taking towards sustainability and the most rewarding parts about his job.


Tell us the best part about your role?

What I LOVE most is doing the tea tasting for each batch of tea – it feels like I am using a hidden superpower I have honed over the years.


What are SereniTEA’s sustainability priorities?

Currently we are working very hard to reduce or almost eliminate plastic from our entire supply chain – only 1 product line left to sort out this year.


What are the key challenges in achieving them, and what kind of leadership do you demonstrate?

The supply chain complexities add a great deal of effort to a small business like ours when these items are not readily available. But it matters to me personally, so I love to do it.


Can you share a career highlight with us?

Getting our Zoetic line into McDonald’s was a highlight due in part to passing many stringent quality standards. It validated all the effort we put into our product.


Finally, what does Fairtrade mean for you and SereniTEA? 

Peace of mind. We can’t visit every plantation we source from, so this allows us to be sure our supply chain meets our internal commitment to valuing people and the planet over profits.

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