Buying Fairtrade is buying smarter. When you purchase products with the Fairtrade Mark, you’re helping eradicate global poverty and inequality around the world – straight from your trolley.
Cotton | Kātene
Cotton really is part of our daily life (just check your clothes tag!) – and it’s also the livelihood of 100 million rural households in 75 countries across the globe. But price-wars and a life below the poverty line means that in many countries, cotton farmers may as well be giving the shirt off their backs.
Bananas | He Panana
The popular fruit works well in everything from smoothies to cakes – but this popularity that makes for a very competitive market and retailer price-wars, leaving farmers out of pocket and ill-equipped to deal with the many challenges banana crops present.