If you’re already part of the Fairtrade family, you know how important it is to back fair and ethical trade. But are you really making the most of your Fairtrade partnership? Here are three simple ways to step up your impact and get the word out.
- Fairtrade supporting workplaces
Why not encourage your customers to become Fairtrade supporting workplaces? It’s easy – they just need to regularly stock two Fairtrade certified products in their staff kitchens. This little change can make a big difference for farmers, and it’s a great way to get your Fairtrade products flying off the shelves. Plus, it opens up opportunities to team up with other Fairtrade brands, making your impact even stronger in the community
- Share the impact stories
Everyone loves a good story, especially when it connects them to something bigger. Fairtrade regularly shares stories from producers – real people on the ground whose lives are changing because of Fairtrade. Share these on your channels to highlight the value of your Fairtrade certification and help your customers feel closer to the producers behind the products. Have a look at your latest tailored impact report or find our generic one here.
- Educate your customers about Fairtrade
Helping your audience understand what the Fairtrade mark means and represents can make a real difference. Take the time to explain the values behind Fairtrade and how it relates to your business. Share insights on the positive impacts of Fairtrade on farmers and communities, as well as the benefits of choosing Fairtrade products. This knowledge not only enhances customer loyalty but also empowers them to make informed choices that support ethical trade.
Plus, don’t forget you can rope in our team for support! We’re happy to deliver presentations, talk about the impact, or even connect you with others in your supply chain. Whether you want us to show up with loads of facts and figures or turn up in a banana suit for a quiz – we’ve got you covered!