Find information, resources and tools for artwork approval, reporting, communications and campaigns.
Fairtrade and your business
By working together, we provide a powerful way to create positive change through everyday purchases. Here are all the resources you will need to support your Fairtrade journey.
Using the Fairtrade mark
To find the Fairtrade Mark guidelines for on-pack or promotion, view the Licensee Information section on our Resources page or access them via Connect. These guidelines will explain how the Mark is to be applied to your products and on promotional materials, including some important do’s and don’ts.
Tell your customers about your commitment to Fairtrade and let them share in the powerful ways your business and Fairtrade are positively impacting lives across the world. There are a number of ways you can do this:
Get your hands on Fairtrade collateral, including product-specific and campaign materials by emailing: firstname.lastname@example.org
Fairtrade Campaigns are another great way to get involved and promote your work. We share easy toolkits for you to make the most out of these global initiatives. Together, our voice is louder. Upcoming campaigns are:
- World Fair Trade Day, 9 May
- Fairtrade Fortnight, 6-20 August
When campaign toolkits are available you will find them in our Resources area, ready to download.
To maintain the integrity of the Fairtrade system all licensees must be audited by our independent auditors. If you are a new licensee you will be audited within six months of receiving your Permission to Trade. Once you successfully pass the initial audit you will receive your Fairtrade Certificate which lasts for three years.
If you have already received your Fairtrade certificate you will be audited once and this audit will occur near the end of your Certificate expiration date. This is simply to ensure you have the chance to renew your Fairtrade certificate. If you would like more information about audits please contact email@example.com
Fairtrade Standards ensure fairer terms of trade between farmers and buyers, protect workers’ rights, and provide the framework for producers to build thriving farms and organisations. You can find the trader standard on the Fairtrade International website.
Monitoring and Evaluation Report: Our Impact
Fairtrade performs rigorous monitoring and evaluation across our partner network. This enables us to share knowledge and findings on how Fairtrade certification and products can change lives, and why people should buy Fairtrade. This helps demonstrate, with sound data, the benefits and impact of Fairtrade certification. Check out all the Fairtrade Reports here.
Social Media Promotion
Social media is a super-fast and effective way to get your story out there. Your photos, stories and videos can reach audiences all over the world. Fancy being featured on Fairtrade Australia and New Zealand’s social media channels? If yes, please fill out the form below.
And don’t forget to tag us @FairtradeAu or @FairtradeNZ in your own posts so we can share those too.
Social Media Request Form
Login to Connect
Fairtrade Connect is a platform for Fairtrade licensees to upload information on their products that will carry the Fairtrade Mark. Report all your Fairtrade sales and find all the relevant documents here.
Find Out More
You will have many questions during your Fairtrade journey, so we’ve compiled a list of Frequently Asked Questions from our partners across the world.