Buying Fairtrade is buying smarter. When you purchase products with the Fairtrade Mark, you’re helping eradicate global poverty and inequality around the world – straight from your trolley.
Cotton really is part of our daily life (just check your clothes tag!) – and it’s also the livelihood of 100 million rural households in 75 countries across the globe. But price-wars and a life below the poverty line means that in many countries, cotton farmers may as well be giving the shirt off their backs.